Developing & Sustaining Your Private Client Practice - Food For Thought

Introduction

The legal market and client needs are changing.

A more structured and proactive approach is needed to develop a thriving private client practice whether this is through the development of a niche, differentiated service or more innovative approaches.

This course takes you through the process with new ideas and food for thought.

What You Will Learn

This course will cover the following:

• Business Management
• Vision and leadership
• The strategic process
• Leadership styles
• Exercise: Mission and goal-setting
• Developing a Business Plan
• Why you need a business plan
• Exercise: External analysis and scenarios
• Legal, regional and private client markets
• Internal analysis
• Change management
• Operational Management
• Exercise: Operational challenges
• Finance
• People/HR strategies
• Process and technology
• Business Development
• Strategic marketing
• Business development cycle
• Identifying target markets
• Exercise: Market mapping/personas
• Developing services & pricing
• Marketing Communication and Promotions
• Exercise: Promotional methods
• Advertising, PR and internal marketing
• Digital marketing & social media campaigns
• Selling and Client/Referrer Relationships
• Exercise: Selling and relationship challenges
• Networking
• Enquiry management/on-boarding
• Client care and service
• Clientology and relationship strategies