How to Win More Business - A Masterclass for Architects

Introduction

Is promoting your architectural practice limited to refreshing your website periodically and producing marketing brochures and do you find networking at generic business events tedious and unproductive?

Or do you want to reduce your dependence on winning work from time consuming tender processes that yield poor conversion into instructions and learn how to develop closer and more productive relationships with key stakeholders in the property and construction sector, e.g., surveyors, land agents, developers, contractors, consultants, and planners?

This new virtual classroom seminar will demystify business development and you will see that activity can be matched to personality and interests.

What You Will Learn

This live and interactive session will cover the following:

• Why traditional architectural approaches to marketing and business development (BD) are limited
• How you can use your time employed to attract new business more efficiently
• How you can get visible to people that are more likely to instruct you or refer work
• What BD activities really work for property professionals in an architectural practice
• Alternative property specific networking forums under the radar from competition
• How to follow up to progress conversations with clients, referrers
• How to achieve more in less time from BD
• How to stay visible and progress conversations into new instructions
• How to create a ‘Coffee Plan’ to get closer to key professional contacts, e.g., surveyors, land agents, developers, contractors, consultants, and planners
• How to improve conversion of tenders, pitches, and client presentations into new business
• How to incorporate social media in an integrated marketing and BD strategy
• How to create content that attracts new business (written, audio, and video)
• How to recycle, repurpose, and repackage content so that you can get a better return from time invested in marketing communications
• How to focus your promotional activity to attract the right work for your practice

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.