Advertising, Marketing & Consumer Protection Regulations

Introduction

The Consumer Protection from Unfair Trading Regulations 2008 contain a series of prohibitions on unfair commercial practices in the areas of advertising and marketing.

Breach of these regulations can lead to enforcement action - for example, social media influencers failing to disclose that they are being paid to promote a product.

The Enforcement and Modernisation Directive, which is due to be implemented from May 2022, updates and extends the existing rules and sets out increased fining powers for regulators - up to 4% of turnover in the Member State affected.

This webinar summarises the existing rules and outlines the key changes that are due to apply from May 2022.

What You Will Learn

This webinar will cover the following:

• A summary of the key provisions of the Consumer Protection from Unfair Trading Regulations 2008
• Examples of enforcement action taken to date by the CMA
• A summary of the key changes introduced by the Enforcement and Modernisation Directive
• Application of the new rules to UK based companies

This webinar was recorded on 22nd June 2021