Consumer Protection & Pricing - What is ‘Fair & Genuine’?

Introduction

Trying to work out whether a retail price promotion complies with the UK’s principle-based consumer protection legislation can be a very difficult task in practice for those unfamiliar with established pricing rules.

This is particularly the case given the wide array of different types of price promotion that are often used, ranging from straightforward ‘was’/‘now’ price discounts to Black Friday style sales that apply to the entire store or website, such as ‘up to 50% off everything!’

In addition, the fast-paced nature of e-commerce - where more complex forms of dynamic pricing are becoming increasingly common - can make it difficult to determine whether a reference price used for the purpose of a price promotion is fair and genuine.

This new webinar is designed to give you the tools to determine whether a particular promotion is likely to comply with pricing rules.

What You Will Learn

The webinar will cover the following:

• The UK regulatory framework governing misleading pricing including the core legal requirements under the Consumer Protection from Unfair Trading Regulations 2008 and CAP Code
• How apply established pricing rules to price discounts and different types of price promotions
• How to determine whether a reference price is ‘genuine’ by reference to guidance from the CTSI
• Relevant case law from Trading Standards prosecutions as well as relevant ASA Rulings on misleading pricing
• How to apply pricing rules in a dynamic pricing context

This webinar was recorded on 7th June 2021